Risky Business – What Chances Will Your Agency Take?
As an agency, a great way to stand out — but also one of the most nerve-wracking — is to start taking chances and not be afraid to really rethink your clients’ messaging. Even though it can push both you and the client out of your comfort zones, with great risk can come great reward. […]
7 essential steps to building a brand strategy
When you observe the trajectory of successful organizations, whether Microsoft, Apple, or upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition. But these companies also stand out because they built an effective brand strategy — one that is focused on a deep understanding of their […]
Customer Love Is Not Unconditional – Even When It Comes to Pizza
Everyone yearns for customer love. However, in business, getting customer love may be easier than keeping it. Nurturing customer love often means having to change your organization, and reinventing yourself to rekindle that special feeling. Otherwise, competitors may woo your customers away by better listening to their needs. We recently came across a 2015 Marketplace interview with Domino’s CEO, […]
We love lookalikes, and here’s why you should too.
At Attadale Partners, one of our mantras is “Your Customers Know Best. Listen to them.” We know that there is nothing more valuable than truly understanding your customers – what makes them decide to choose your brand, how they feel about your customer service, what their pain points are, and the list goes on and […]
When it Comes to Growth Strategy, You May Need to Scrap ‘Tried and True’ and Try Something New
“There is only one boss. The customer. And he can fire everybody in the company simply by spending money somewhere else.” Sam Walton It’s not new news – your customer drives your business’s success. But companies can struggle to understand or keep up with, what customers want at a fast enough pace to be able […]
Driving Growth with Nine Words (and a Picture)
After 17 years of experience as a marketing professor, teaching, doing research, and working with companies, I finally settled on a 9-word imperative to help students understand competitive strategy… Be different from competitors in ways important to customers. I was pretty excited about this phrase – I believed it reduced a lot of important literature […]
Demographics vs. Psychographics – Here’s Why You Need Both.
When launching a new product or marketing campaign, the first question that must be answered is, “Who is my target audience?” Most brand leaders and marketers use demographics to identify their audience – objective data like gender, age, income, and marital status – and for some brands, this may be enough. A large cosmetics and […]
How to Keep Your Customers Loyal During Times of Inflation
In these increasingly challenging financial times, it will be hard for companies to not offer some sort of incentive or discount option and still maintain customer loyalty. More and more loyal customers are leaving their favorite brands in search of a better deal, leaving businesses scrambling to find ways to keep them. Here are a […]
In the age of automation, don’t lose your human touch.
As more and more marketers continue to adopt new automation tools to improve efficiency and increase performance, it’s important not to lose sight of why your customers chose to purchase your brand or service in the first place. Now more than ever, customers are seeking brands that they feel a connection with. And let’s face […]
Save time and better organize your data using cluster analysis.
When analyzing data in market research, we cannot expect to be able to examine every individual respondent separately. While each individual detail of research is important, it can become tedious and too time-consuming to evaluate hundreds and even thousands of distinctive cases of data at the same time. However, there is a method of segmentation […]
How to Solve a Problem You Don’t Have (and Other Ways to Waste Your Time and Money)
In today’s age of invention, businesses are constantly looking for the next big idea or solution that will have consumers lining up at the register and sharing their praise with their friends and followers. But with this eagerness to hit the jackpot and discover the hottest new trend, there are sometimes missteps – new product […]
Are you a Data-Driven Agency?
There are about 14,000 marketing and advertising agencies in the US. Just like the brands they are hired to develop marketing plans for, agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest often comes down to creating an excellent first […]
Ask these 10 questions to maintain a focus on the customer.
Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the […]